Williams F1 give demanding fans what they want with Sargeant ahead of Las Vegas

Logan Sargeant is one of the most popular drivers on the F1 grid despite having a tough rookie season littered with crashes and only one championship point. Lewis Hamilton, Max Verstappen, and Charles Leclerc fan pages on social media aren’t uncommon but Sargeant, despite his youth, is the latest to have an army of thousands of supporters undeterred in their support of the 22-year-old American.

Sargeant is yet to be confirmed in the Williams seat for 2024 alongside lead driver Alex Albon but it hasn’t stopped the historic F1 team from launching “The Logan Sargeant Collection”, which has been in high demand. “You asked for it, and now it’s here!” the team declared on their official website.

Williams has launched a Sargeant-inspired three-part casual range, that includes his driver emblem and his race number. The latter is neatly hidden within the negative space of his initials. The t-shirt has a relaxed fit, with his signature on one sleeve and the stars and stripes on the other in patriotic fashion.

Sargeant-crazed fans can also represent the driver with a half-zip hoodie. The hoodie has an oversized fit, with an orange zip, matching the signature on the left sleeve. The final addition to the collection is a cap with Sargeant’s emblem, as well as grey, black, and orange features. Sargeant is so popular that the stock could sell out fast, especially with the Las Vegas Grand Prix taking place next weekend.

Vegas isn’t unfamiliar territory for Sargeant, who raced there during his karting days. Potential difficulties with the weather in Nevada next Friday and Saturday could also present Sargeant with an opportunity to climb the rankings. Temperatures could drop below 12 degrees Celcius when it’s time for lights out at 10 p.m. local time on Saturday, which could see some of the grid’s better teams struggle to get tires to optimal heat levels. Tire lock-ups could also be a common theme as 20 of the world’s best single-seater drivers do battle around Sin City.

Sargeant exclusively told the Daily Express Sport US earlier this year: “Obviously, Vegas is Vegas, racing down the strip, I mean, it doesn’t get much better than that. It’s definitely a week I’m really looking forward to – that’s to say the same for all the US Grands Prix – but I think that one is going to be a bit more of a special one.”

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It hasn’t been easy for Sargeant in his rookie season and F1 is a ruthless, results-based business. Nonetheless, Williams should stick with Sargeant, according to his teammate Albon. “I know what it’s like to be a rookie,” the Thai driver told the Daily Express Sport US before the Japan GP.

“I think these cars as well, are harder than ever to get right because they’re so stiff nowadays. There’s such a small sweet spot with them and the tires on top as well, it does take quite a lot of time to get used to. F1 cars three or four years ago were a lot easier to drive than they are now. It’ll take time.”

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