{"id":300328,"date":"2023-11-24T11:24:46","date_gmt":"2023-11-24T11:24:46","guid":{"rendered":"https:\/\/sportstons.com\/?p=300328"},"modified":"2023-11-24T11:24:46","modified_gmt":"2023-11-24T11:24:46","slug":"sky-sports-secures-rights-to-air-atp-and-wta-matches-in-five-year-deal","status":"publish","type":"post","link":"https:\/\/sportstons.com\/tennis\/sky-sports-secures-rights-to-air-atp-and-wta-matches-in-five-year-deal\/","title":{"rendered":"Sky Sports secures rights to air ATP and WTA matches in five-year deal"},"content":{"rendered":"<h1>Sky Sports secures rights to air ATP and WTA matches in new five-year deal to bring tennis back to the broadcaster&#8230; five years after Amazon swiped the \u00a310m-a-year rights<\/h1>\n<ul>\n<li><strong>Sky previously hosted tennis for 25 years before Amazon Prime&#8217;s 2018 launch\u00a0<\/strong><\/li>\n<li><strong>The organisation was long considered the frontrunner to retake the rights\u00a0<\/strong><\/li>\n<li><strong>British broadcaster will bank on interest in the return of injured Emma Raducanu\u00a0<\/strong><\/li>\n<\/ul>\n<p>Sky Sports has confirmed that the broadcaster has secured the rights to air ATP and WTA matches with a new five-year deal from 2024.\u00a0<\/p>\n<p>The organisation returned to hosting tennis coverage at this year&#8217;s US Open after being pipped to signing a new deal for the rights in 2017 by Amazon Prime.\u00a0<\/p>\n<p>At the time, it was suggested that the channel&#8217;s cutbacks in the face of a rise in the cost of Premier League broadcasting rights had forced the decision to step back from the sport.\u00a0\u00a0<\/p>\n<p>The new agreement will see Sky hold broadcasting rights in Italy, Germany, Austria, and Switzerland as well as UK and Ireland, and is set to air over 80 tournaments.\u00a0<\/p>\n<p>The over 4,000 matches aired by the channel will include the Nitto ATP Finals and the WTA Finals, all ATP Masters 1000 and WTA 1000 events, 500s, and 250s events &#8211; save for domestic competitions &#8211; and the ATP Next Gen Finals.\u00a0\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/24\/10\/78193167-12786951-image-a-1_1700821708634.jpg\" height=\"357\" width=\"634\"><\/p>\n<p>Amazon has won the rights to air ATP and WTA matches in a new five-year deal starting 2024<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/24\/10\/78193207-12786951-image-a-2_1700821795902.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Former British No 1 Tim Henman (pictured) will feature on the coverage, alongside host Gigi Salmon and Laura Robson<\/p>\n<p>The organisation has announced that Gigi Salmon &#8211; who previously presented and commentated on the sport for BBC Radio 5Live &#8211; will front the coverage, and Sky have also enlisted former British No 1 players Tim Henman and Laura Robson.\u00a0<\/p>\n<p>Sky had long been considered the frontrunner to take over the broadcasting rights, but Warner Brothers Discovery &#8211; who control the freshly minted TNT Sports were also thought to have an interest.\u00a0<\/p>\n<p>Amazon opted not to continue hosting the coverage upon the expiration of their five-year deal.\u00a0<\/p>\n<p>Hopes will be high that the broadcaster can draw in viewers with the lure of Emma Raducanu&#8217;s comeback, after the 2021 US Open Champion missed a large swathe of the season this year after electing to undertake a string of surgeries.\u00a0<\/p>\n<p>The rise of Jack Draper at the tail-end of the season after he too was sidelined by a series of injuries could also compel British viewers to tune in to the channel when it launches next year.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/24\/10\/78193219-12786951-image-a-3_1700821800104.jpg\" height=\"417\" width=\"634\"><\/p>\n<p>The broadcaster will hope British interest is piqued by the return of Emma Raducanu after the former US Open champion was sidelined by injuries this season<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/sport\/tennis\/article-12786951\/Sky-rights-ATP-WTA-tennis.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sky Sports secures rights to air ATP and WTA matches in new five-year deal to bring tennis back to the <span class=\"more-text\">&hellip;<\/span><\/p>\n","protected":false},"author":2,"featured_media":300327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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