{"id":299423,"date":"2023-11-15T01:24:21","date_gmt":"2023-11-15T01:24:21","guid":{"rendered":"https:\/\/sportstons.com\/?p=299423"},"modified":"2023-11-15T01:24:21","modified_gmt":"2023-11-15T01:24:21","slug":"how-pop-star-niall-horan-is-helping-young-golfers","status":"publish","type":"post","link":"https:\/\/sportstons.com\/golf\/how-pop-star-niall-horan-is-helping-young-golfers\/","title":{"rendered":"How pop star Niall Horan is helping young golfers"},"content":{"rendered":"
As someone who was thrust into the spotlight from a young age, Niall Horan knows what it feels like to become a global superstar almost overnight.<\/p>\n
A few months after auditioning for The X Factor as a 16-year-old in 2010, he was part of the biggest boyband in the world when One Direction were formed.<\/p>\n
He went from a quiet life as a schoolboy in Ireland to becoming one of the most famous people on the planet.<\/p>\n
And yet, away from all the fame and fortune that came with the No 1 hits and chart successes, there was a sporting passion within Horan that always burned brightly.<\/p>\n
Truth be told, he was a mad-keen golfer long before he was a pop star. It\u2019s that passion which has led Horan down the path of starting his own golf management company.<\/p>\n
<\/p>\n
Former One Direction star Niall Horan has started his own golf management company<\/p>\n
Modest Golf was formed in 2016 and already boasts an impressive array of talent, with Ryder Cup star Tyrrell Hatton and Scottish duo Connor Syme and Ewen Ferguson all on board.<\/p>\n
Horan knows only too well the pressures and demands that come with life in the public eye and trying to reach the top of your chosen field.<\/p>\n
If he can pass even just an ounce of that wisdom and experience on to some of the company\u2019s young talents, then it will only be beneficial.<\/p>\n
Explaining that he wanted to change how young golfers were looked after and protected by agents, Horan said: \u2018The best players in the world are starting to become really good, very early.<\/p>\n
\u2018So, it\u2019s important to have good people around you from the start who have your best interests at heart.<\/p>\n
\u2018Suddenly you\u2019re out in the big bad world and you\u2019ve got to go around sussing out agents and stuff like that.<\/p>\n
\u2018Even though the range is a small place and you think you know everyone, I can\u2019t imagine it\u2019s very easy to make that decision. That\u2019s what we set out to fix.<\/p>\n
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Ryder Cup star Tyrrell Hatton is one of the golfers signed up to Horan’s Modest Golf<\/p>\n
<\/p>\n
Hatton (middle) won the Ryder Cup with Team Europe in Rome last month\u00a0<\/p>\n
\u2018A lot of mates of mine were golfers and I was spending a lot of time around the tour socially.<\/p>\n
\u2018What I noticed pretty quickly was that a lot of young guys, particularly those just below the DP World Tour, didn\u2019t know where they were going to be playing the next week, or seemed a bit unsure about this, that or the other.<\/p>\n
\u2018I was just like: \u201cI love golf and I\u2019d love to see the next generation come through, be protected, and be supported\u201d. That\u2019s where it began.\u2019<\/p>\n
Scottish duo Syme and Ferguson are just two of the players who look to be thriving under the guidance of Horan\u2019s management company.<\/p>\n
Ferguson won twice in the space of five months on the DP World Tour in 2022 and both he and Syme are inside the top 50 of this season\u2019s Race to Dubai rankings.<\/p>\n
Syme\u2019s decision to sign up with Modest Golf in 2017 also threw up an interesting encounter with a well-known friend of Horan\u2019s at St Andrews, none other than Rory McIlroy.<\/p>\n
Mark McDonnell, who co-founded the company with Horan, explained: \u2018To this day, I still get people saying to me: \u201cIs Niall really involved\u201d?<\/p>\n
\u2018Of course he is! Obviously, he can\u2019t be at every single event and in every single meeting but, throughout all the major decisions and moments in our company\u2019s history, he\u2019s been there.<\/p>\n
\u2018We signed Connor Syme when he turned pro after the Walker Cup and the Dunhill was one of his first events.<\/p>\n
<\/p>\n
Scottish young duo Ewen Ferguson (left) and Connor Syme (right) are both signed up to Horan’s management company<\/p>\n
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Horan has\u00a0over 70million followers across his social media accounts on Twitter and Instagram<\/p>\n
\u2018Niall made a point of being there. Rory McIlroy was playing that week and Niall personally asked him if he\u2019d play some holes with Connor.<\/p>\n
\u2018How\u2019s that for a start to your career? A few holes with Rory McIlroy on the Old Course!\u2019<\/p>\n
With over 70million followers across his social media accounts on Twitter and Instagram, Horan\u2019s influence extends far and wide.<\/p>\n
It\u2019s that sort of platform which makes him such an asset to golf, a sport which he clearly wants to help develop and grow.<\/p>\n
Explaining his love of the game from an early age, the former One Direction star said: \u2018It was all about watching Tiger on a Sunday night.<\/p>\n
\u2018Plus we had [Darren] Clarke, [Paul] McGinley and [Padraig] Harrington smashing it at that time. And the thing about golf in Ireland, it\u2019s everywhere you look.<\/p>\n
\u2018Once the band got going and we were travelling the world, I brought the bats [golf clubs] everywhere I went. Honestly, they\u2019ve been more places than my guitar.<\/p>\n
\u2018I always say this but, you know, I\u2019ve got 40m Twitter followers and a few more on Instagram. If me posting about golf here and there makes just one per cent of my followers take an interest in golf, well, look, I\u2019m no mathematician, but it\u2019s a lot!<\/p>\n
\u2018Don\u2019t get me wrong, I know a lot of them will be like: \u201cOh great, he\u2019s talking about golf again\u201d! But I guarantee there\u2019s quite a few who\u2019ll read that tweet and go to the driving range, or go to Topgolf, or even just try to get involved in some shape or form.<\/p>\n
\u2018It\u2019s just about letting them know the sport exists really. You never know how many will go: \u201cWell, if Niall thinks it\u2019s cool, it might be cool\u201d.\u2019<\/p>\n
The new venture has not been without its challenges. Particularly from those inside the game, Horan sensed an air of cynicism in the early days when the company first started.<\/p>\n
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Horan (left) is an ambassador of the R&A and in June took part in the R&A’s launch of Golf.Golf, a pilot in Scotland to encourage people to learn to play golf at a diverse range of golf facilities<\/p>\n
\u2018To be honest, I kind of expected the cynicism,\u2019 he said. \u2018There are agents on the range who have been there for a long time.<\/p>\n
\u2018They know the tour inside out and they\u2019ve had their pick of the players for a long time. When they saw me turn up and try to get involved, they were bound to be a bit like: \u201cWho\u2019s he\u201d?<\/p>\n
\u2018We heard bits and pieces here and there but that just gave us more drive – a healthy drive – to prove them wrong. Not in a \u201cwe\u2019ll show them\u201d kind of a way. More, \u201cwe really want to do this\u201d.\u2019<\/p>\n
It\u2019s a new venture and a new direction which continues to go from strength to strength. After his own career in the music industry, Horan is determined to help more young golfers hit the high notes.<\/p>\n
NIALL HORAN was speaking in the new edition of bunkered, out on Wednesday. For more great golf content, visit <\/span>www.bunkered.co.uk<\/span><\/p>\n