Norwich sporting director Stuart Webber DOESN'T watch women's football

Norwich City sporting director Stuart Webber remarkably admits women’s football ‘doesn’t interest me’ and says he’s only ever watched one game but he ‘thinks that’s OK’ as a choice

  • Norwich director Stuart Webber has revealed he doesn’t like women’s football
  • Norwich formally intregrated a volunteer-run project into the club last year
  • Webber experienced his first women’s game at Carrow Road last month 

Norwich City’s sporting director Stuart Webber has openly admitted to not watching women’s football – despite investing in that side of the sport with the club. 

Formerly run by volunteers, the Norwich team was formally integrated into the club in February 2022, and that summer, they bought in Flo Allen as general manager. 

Allen works with Webber, who has been at Norwich since 2017, but the 39-year-old accepted that he did not watch anything other than men’s football, turning to other sports instead of finding out more about female players and teams.

The side play at the FA Women’s National League Division One South East level, the fourth tier of women’s football, and regularly play their home games at The Nest.  

Norwich Women played their first game at Carrow Road in April, which attracted 7,585 fans, including Webber, who experienced his first taste of the female game as they beat Ashford Town 5-3.

Norwich sporting director Stuart Webber has admitted he doesn’t watch the women’s game

Norwich Women played their first game at Carrow Road in April, which attracted 7,585 fans

In an interview, Webber said he thinks it is okay for people not to take an interest in women’s football.

Webber told The Athletic: ‘That was the first women’s game I’ve been to because it’s not an interest to me. I don’t mind admitting that. I love working with Flo and helping her, but that’s because it’s Flo.’

He accepted that the game bought ‘a completely new fanbase to the stadium’, and they plan to host two women’s games at the stadium next season. 

While his son enjoyed the game against Ashford Town, because of its friendly atmosphere, Webber has closed off his mind to the potential of the women’s game.  

‘Women’s football, I do not watch it,’ he said. ‘It’s of zero interest to me in terms of on the telly because I watch enough men’s football and if I’m not watching that, I want to watch other sports.

‘It’s a choice which I think should be OK.’

Webber works closely with the Women’s general manager Flo Allen, who arrived in June 2022

Webber has been under fire for the lacklustre performance of the men’s Championship team

But he said that April’s fixture would be a positive moment for the club, and for those involved in the historic moment at Carrow Road.

Webber said: ‘For the girls, it was amazing. They were living their dream. They aren’t professionals. They were maybe working in the police that morning and then running out like a hero to that crowd. They are pictures and memories they’ll take to their grave.’ 

Norwich Women finished the season in fourth place, and will remain in the FA Women’s National League Division One South East next season.

Webber has faced stern criticism from fans and pundits on the men’s side of the game as well, as Norwich followed up Premier League relegation with a lacklustre 13th-placed finish in the Championship.  

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