Ed Woodward used to send Manchester United star Wayne Rooney texts on holiday in an attempt to present himself as a man of the people.
The Red Devils chief will step down as the club's executive vice-chairman on February 1st after a contentious spell as CEO.
First taking charge in the 2013/14 season, the 50-year-old tried to continue Sir Alex Ferguson's legacy, but United are now close to a decade of title-less Premier League campaigns.
During his tenure, Woodward liked to present himself as approachable, likeable, and giving his all for the prestigious badge.
However, he didn't always manage to do so.
One example in The Athletic was a revelation that Woodward used to send 'matey' texts to Rooney whilst on holiday, with the aim of appearing as one of the lads.
The executive vice-chairman sent messages calling him "Wazza" which the United forward found 'a bit strange.'
The report states that despite earning £3.1m-a-year, Woodward wanted to be portrayed as a regular guy and was unaware of how the texts came across to the Man Utd star.
Is Ed Woodward's rein the worst in the club's history? Let us know in the comments section.
Don't miss a thing with our football updates!
Want to be on the ball with all of the latest football news?
Well then sign up for the brilliant Daily Star football email newsletter!
From the latest transfer news to the agenda-setting stories, get it all in your email inbox – don't miss a thing.
How do you sign up?
It only takes a matter of seconds.
Simply type your email address into the box at the top of this article and hit 'subscribe'.
And that's it, job done. You'll receive an email with all of the top news stories every single morning.
You can find out more information on our email newsletter on this link here.
Woodward will pass on the baton to Richard Arnold when he steps down from his role at the end of the month, bringing an end to his eight-and-a-half-year reign.
A handful of managers have all been and gone during his tenure – David Moyes, Louis van Gaal, Jose Mourinho and Ole Gunnar Solskjaer – and they all fell short of the expectations at United.
In eight seasons, the quartet could only provide one FA Cup, one League Cup and a sole Europa League trophy – a poor return for one of English football's most decorated sides.
The United chief was also one of the spearheads behind the controversial European Super League.
Source: Read Full Article