LeBron James and Gotham Chopra had a documentary series planned and had started work on it well before last February.
What they didn’t have almost nine months ago was a name for the docu-series directed by Chopra. That changed when Fox’s Laura Ingraham told LeBron James and Kevin Durant they should "shut up and dribble" after she watched James and Durant talk about President Trump and politics.
“I was already working on this thing,” Chopra said. “It had already started to take on a political and social slant. What started out as an exploration of how the NBA became the most culturally relevant league – with a social aspect – had already taken shape. It wasn’t because of Laura Ingraham, but because of the times in which we live.
“The Laura Ingraham thing, she gave us the title. … Titles not only give you a marketing hook but an organizing principle. So, we went back into the edits for refining.”
‘Shut Up and Dribble’ – a three-part documentary – debuts Saturday on Showtime (9 p.m. ET). James, Maverick Carter and Chopra are executive producers, and former ESPN personality Jemele Hill narrates the program.
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