Canelo Alvarez and Gennady Golovkin’s trilogy bout FLOPPED at the box office, generating only 550,000 PPV buys… just HALF the number that paid to see their controversial rematch in 2018
- Canelo Alvarez and Gennady Golovkin fought for the third time on Saturday
- The first two fights between the pair generated over 1million PPV buys
- However, their third fight only generated approximately 550,000 PPV buys
- There was no controversy this time around as Canelo won comfortably on points
Canelo Alvarez and Gennady Golovkin’s trilogy bout only did between 550,000 and 575,000 pay-per-view (PPV) buys on Saturday, approximately half the number that paid to see their rematch in 2018, according to reports.
The two boxers were involved in two controversial bouts in 2017 and 2018, with their first meeting ending in a draw, while their second went to Canelo via majority decision.
Both fights were on HBO PPV, with the first generating 1.3million buys, and the second getting 1.1million.
Canelo Alvarez and Gennady Golovkin fought each other for the third time on Saturday, with Canelo winning comfortably on points
However, it is understood that their third fight, which was broadcast on DAZN, was some way short of those numbers, with it only bringing in around 550,000 buys, as reported by boxing correspondent Dan Rafael.
His report claims there is a chance that the figure could increase to 600,000 when final numbers are calculated, but this would still represent a disappointing return for a clash between two of the biggest names in the sport.
Canelo went on to win the fight comfortably as he cruised to a unanimous decision, in a matchup that failed to deliver the drama of their previous two fights.
The event was priced at $64.99 for DAZN subscribers in the US on top of their monthly or annual subscription, and $84.99 for those buying the fight as a one-off.
It has been reported that DAZN were looking for over 600,000 buys to stand a chance of breaking even, as Canelo and Golovkin were set to take home a combined guaranteed purse of $75m. It appears that they failed to achieve this target.
The fight did poorly at the box office, generating approximately 550,000 PPV buys
This is a disappointing return for a fight between two of the biggest stars in the sport
Fans may have been put off by the fight taking place later than some of them may have wanted. Golovkin is now 40, and looked some way below his best as he struggled to trouble Canelo.
Yet it is a still a surprise that this fight only did marginally better than Canelo’s fight with Dmitry Bivol in May.
That bout, which Bivol won on points, had a lower price point of $59.99 for DAZN subscribers and $79.99 for non-subscribers, and it generated around 520,000 PPV buys.
Golovkin is widely recognised as a bigger name than Bivol thanks to his lengthy career at the top level, but this still did not persuade many more fans to tune in, and they may now be happy with their decision given that the trilogy fight was a largely underwhelming affair.
The trilogy fight only did slightly better PPV buys than Canelo’s fight with Dmitry Bivol in May
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